Reform UK have hit a new low in the polls as their slide shows no sign of abating.

Last week, Reform dropped to third place in YouGov’s polling. A week on, they remain behind Labour and the Tories after suffering a two-point fall in support in YouGov’s latest voting intention poll.

This has put Nigel Farage’s party on 20%, which is the lowest recorded for Reform since YouGov restarted its voting intention tracker in January 2025.

Meanwhile, the Conservatives saw a one-point drop in support. This means that Labour’s lead at the top has increased to five points, despite the fact there was no change in their support.

The Lib Dems and Greens remain in fourth and fifth respectively, whilst Restore Britain’s support increased by one point to four percent.

Along with increasingly its lead at the top, the Labour Party is now seven points clear of Reform, highlighting the dramatic reversal of fortunes for both parties since Andy Burnham became prime minister.

Polling from Ipsos last week had Reform trailing Labour by a huge 12 points, just a year after Reform had boasted a lead of the same margin over Labour.

Scandal after scandal has followed Farage, who pre-emptively called a by-election in Clacton in the wake of a Parliamentary standards investigation into an undeclared £5 million donation. The findings from this probe are due to be made public soon – and may trigger another by-election.

The litany of former Tories who are front, line and centre of Reform’s promises to change the country has also served to undermine their position as an ‘anti-establishment party’, and over time, voters have been turned off by controversial policies and confusing proposals.

Reform UK Hit New Low in YouGov Polling as Labour Lead Grows

Nigel Farage’s Reform UK has suffered another significant setback after a new YouGov opinion poll recorded a fresh decline in the party’s popularity, while Labour strengthened its position at the top of Britain’s political landscape.

The latest figures will raise further questions about Reform’s ability to maintain the momentum it enjoyed over the past year. Once regarded as a serious threat to the established political parties, Farage’s movement is now facing growing competition as Labour rebuilds its support and the Conservatives attempt to recover lost voters.

The findings represent an important development for Prime Minister Andy Burnham, whose leadership has coincided with an improvement in Labour’s polling performance. For Farage, however, the results are an unwelcome reminder that political popularity can change rapidly.

Reform’s earlier success was driven by widespread frustration with the political establishment, particularly over immigration, taxation, the economy and public services. However, the latest polling suggests that some voters may be reconsidering their support.

Reform Suffers Another Polling Setback

The latest YouGov survey has placed Reform UK under renewed pressure after recording a new low in the party’s support.

The result is particularly significant because Farage had previously succeeded in transforming Reform into one of the most talked-about political movements in Britain.

At several points, the party appeared capable of overtaking both Labour and the Conservatives, with its anti-establishment message attracting voters from across the political spectrum.

However, maintaining that support has proved increasingly difficult.

Reform has faced criticism over internal organisation, controversial remarks involving individuals associated with the party and questions about its campaign methods.

These developments have created additional challenges for Farage as he attempts to convince voters that Reform is ready to take responsibility for governing the country.

A decline in polling does not necessarily mean that supporters have permanently abandoned the party. Nevertheless, repeated setbacks could indicate that its earlier momentum is weakening.

Labour’s Lead Continues to Grow

While Reform has experienced difficulties, Labour has strengthened its position.

The growing gap between the two parties represents an important change from the situation a year earlier, when Reform enjoyed a substantial polling advantage.

Labour’s recovery has been particularly encouraging for Andy Burnham, who has attempted to establish a new political direction since becoming Prime Minister.

His approach has focused on economic growth, improving public services, addressing the cost of living and rebuilding public confidence in government.

The latest polling suggests that Labour may be benefiting from voters who are increasingly uncertain about Reform’s political direction.

However, the government will need to demonstrate that improved public support can translate into tangible results.

Economic performance, NHS waiting lists, housing affordability and taxation remain major concerns for households.

If Labour fails to deliver meaningful improvements, its current advantage could quickly disappear.

Why Is Nigel Farage Losing Support?

Several factors may explain Reform’s declining position.

One of the biggest challenges concerns the transition from being a protest movement to becoming a credible party of government.

Farage has traditionally been successful at attracting attention through strong political messages, particularly on immigration and national sovereignty.

However, voters increasingly expect more detailed explanations of how Reform would implement its promises.

Questions about the financial implications of its economic proposals and the practicalities of its immigration policies have created opportunities for political opponents to challenge the party.

Reform has also experienced controversies involving its representatives and campaign organisation.

The Electoral Commission previously fined the party £2,187.50 following four breaches of electoral imprint requirements.

Although the financial penalty was relatively small, the incident raised questions about compliance and administrative standards.

The party has also faced criticism following a poorly attended Westminster event promoting its economic rescue plan.

Farage blamed staff incompetence for the disappointing turnout, but political opponents used the incident to question Reform’s organisational capabilities.

Individually, these controversies may appear relatively minor. However, together they create a difficult environment for a party attempting to establish itself as a serious national alternative.

Conservatives Could Benefit From Reform’s Decline

Another important question is where former Reform supporters might go if their confidence in Farage begins to weaken.

The Conservatives, under Kemi Badenoch, will be hoping to attract voters who previously abandoned the party in favour of Reform.

For much of the past year, the Conservatives struggled to compete with Farage’s political momentum.

However, the latest developments may provide an opportunity to rebuild support.

Badenoch has attempted to present the Conservatives as a more experienced alternative, arguing that the party has the policies and parliamentary experience required to govern Britain.

Nevertheless, the Conservatives face their own difficulties.

The party must rebuild trust following its 2024 general election defeat and convince voters that it has learned from its previous mistakes.

Reform’s declining support does not automatically guarantee a Conservative recovery.

Some voters may return to Labour, while others could support smaller political parties or become undecided.

The coming months will therefore be important in determining how Britain’s political landscape develops.

Labour’s Economic Challenges Remain Significant

Despite the positive polling figures, Burnham cannot afford to become complacent.

Public support can change quickly, particularly when households are experiencing financial difficulties.

The cost of living remains one of the most important issues influencing political decisions.

Families continue to face pressure from housing costs, energy bills, food prices and taxation.

Labour must also address concerns surrounding the NHS, education and local government funding.

If the government cannot demonstrate meaningful progress, voters may once again become attracted to alternative political movements.

For Reform, these economic pressures could eventually create another opportunity.

Farage will be hoping that public dissatisfaction with the government returns and that voters once again view his party as the strongest alternative.

However, the latest polling suggests that Reform must first rebuild confidence in its own leadership and political programme.

A Major Challenge for Farage’s Political Ambitions

The latest YouGov figures represent a potentially important moment for Reform UK.

Farage has spent years building his political reputation around challenging the establishment and attracting voters who feel ignored by traditional parties.

His success in bringing Reform into the centre of national political debate was a remarkable achievement.

However, becoming a serious political force requires more than attracting dissatisfied voters.

The party must demonstrate that it can recruit capable candidates, maintain effective internal organisation and develop policies that can withstand detailed scrutiny.

It must also convince the electorate that it can provide stable leadership.

The latest polling setback raises questions about whether Reform has successfully made that transition.

For Farage, the challenge is not simply to recover lost support but to demonstrate that his party has the experience and credibility required to govern.

Conclusion: Labour Strengthens as Reform Faces an Uncertain Future

The latest YouGov polling provides another warning for Nigel Farage and Reform UK.

After enjoying a period of considerable political success, the party is now facing declining support while Labour continues to strengthen its position.

The development represents an important opportunity for Andy Burnham to consolidate Labour’s recovery and demonstrate that the party can regain public confidence.

The Conservatives may also benefit if former Reform supporters reconsider their political preferences.

However, British politics remains unpredictable, and a single poll cannot determine the outcome of the next general election.

For Farage, the immediate priority will be understanding why support has weakened and convincing voters that Reform remains a credible alternative.

For Labour, the challenge is turning its improved polling position into meaningful improvements in people’s everyday lives.

One thing is becoming increasingly clear: Reform’s earlier dominance can no longer be taken for granted, and the political battle for Britain’s future is far from over.