
Reform leader Nigel Farage and chairman Zia Yusuf (Image: Getty)
Reform UK‘s chairman has predicted the party could win up to 400 seats at the next general election.
Zia Yusuf’s comments come as Reform has topped a series of national opinion polls.
He told BBC Radio 4’s Political Thinking podcast that he thought his party “will win between 350 to 400 MPs” at the next election, which must be held before August 2029.
Mr Yusuf said the party is “not a pressure group” and is “here to win”.
Get the latest politics news – straight from our team in Westminster and more
Invalid email
You agree you are 18 or over. We use your sign-up to provide content in ways you’ve consented to and to improve our understanding of you. This may include adverts from us and third parties based on our knowledge of you. You can unsubscribe at any time. More Info.
He added: “We need 350 to 400 incredible Reform MPs to transform the country.”
It comes after Nigel Farage‘s party hit its highest-ever level of support in a poll yesterday.
The survey by Find Out Now put Reform on 29%, up two points from the week before.
Labour was second with 25%, while Kemi Badenoch’s Tories were 11 points behind the rebranded Brexit Party on 18%.
Reform also topped a YouGov voter intention poll for the first time earlier this week.
Mr Yusuf said he does “understand” potential concerns over the prospect of the party accepting a donation from tech billionaire Elon Musk.
He told the podcast: “I can understand those concerns… We’re going to play by the rules.”
Reform leader Mr Farage met Mr Musk, a close ally of Donald Trump, with the billionaire rumoured to be considering a large donation to the party.
Rules preventing foreign donations mean Mr Musk could only funnel any donation through one of his UK-based businesses.
Mr Yusuf also suggested he would be open to former Tory home secretary Suella Braverman joining Reform.
He said he has a “huge amount of respect” for the MP for Fareham and Waterlooville, and when asked if she would be a good Reform member, he responded: “If Suella wanted to join Reform UK? Yeah, absolutely.”
Reform Chairman Predicts Number of Seats Party Will Win at Next General Election
Reform UK is setting its sights on a major breakthrough at the next general election, with party chairman David Bull declaring that the party intends to win power and transform the political landscape. Under Nigel Farage’s leadership, Reform has sought to turn its growing support into a nationwide electoral operation capable of challenging Labour and the Conservatives in constituencies across Britain.
Bull made his ambitions clear when he was introduced as Reform’s chairman in June 2025, saying the party would fight to win the next general election. His remarks reflected a strategy built around expanding the party’s organisation, attracting voters dissatisfied with the established parties and preparing to contest seats that have traditionally been dominated by Labour or the Conservatives. <Cite refs={[“turn114422youtube6”]}/>
The precise number of seats Reform could win remains uncertain. Different electoral models have produced sharply different estimates, demonstrating the difficulty of translating national opinion polls into constituency results under Britain’s first-past-the-post voting system.
For Farage and his senior team, the challenge is no longer simply to attract attention. It is to demonstrate that Reform can build a credible national campaign, select competitive candidates and turn its political momentum into parliamentary representation.
Reform’s ambition to win power
Reform entered the 2024 general election with a comparatively small parliamentary presence, winning five seats despite securing approximately 14.7 per cent of the vote. That result gave the party a platform in Westminster but left it far short of the parliamentary strength required to form a government independently.
Since then, Farage has worked to position Reform as a potential governing party rather than merely a protest movement. The party has expanded its organisation, recruited political figures from the Conservatives and developed a policy programme covering immigration, taxation, public spending, energy and public services.
Bull’s appointment as chairman formed part of that wider effort to professionalise the organisation and prepare for a future election. His declaration that Reform intended to win was a statement of political ambition, not a guarantee of the number of seats it would eventually secure.
That distinction is important. A party can attract a substantial share of the national vote and still struggle to win constituencies if its support is spread inefficiently across the country. Conversely, a party with concentrated support in particular areas may win more seats than its national vote share initially suggests.
Reform’s strategy must therefore address both national popularity and local competitiveness.
What the latest seat forecasts suggest
Electoral analysts have produced widely differing projections for Reform, depending on the polling data, assumptions and modelling methods they use.
Electoral Calculus updated its general-election prediction on 30 September 2026. Its model placed Reform on 23.2 per cent of the vote and projected 95 seats, compared with the five seats the party won in 2024. The same model projected Labour on 313 seats and the Conservatives on 123. <Cite refs={[“turn832197search1”]}/>
More in Common’s September 2026 multilevel regression and post-stratification, or MRP, model projected Reform winning 147 seats. That was a substantial reduction from the 293 seats the organisation had projected in July, illustrating how significantly forecasts can change as polling inputs and assumptions evolve. <Cite refs={[“turn832197search5”]}/>
YouGov’s September 2026 MRP model offered another estimate, projecting Reform on 123 seats, the Conservatives on 130 and Labour on 241. Its central estimate suggested a hung parliament, with no party securing an overall majority. <Cite refs={[“turn832197search2”]}/>
These projections are not election results, and they do not establish how many seats Reform will actually win. They are snapshots based on the information available when each model was constructed.
The variation is particularly significant for Reform because the party is attempting to convert a relatively recent rise in national support into victories across hundreds of individual constituencies.
Why winning seats is harder than winning votes
Britain’s electoral system creates a distinct challenge for parties seeking to break through nationally.
Under first-past-the-post, each constituency elects the candidate who receives the most votes. A party does not receive parliamentary seats in direct proportion to its national vote share.
That can produce striking differences between votes and seats. In 2024, Reform secured millions of votes but won only five constituencies. The party’s support was spread across many areas, leaving it second or third in numerous contests rather than first.
To increase its parliamentary representation, Reform must identify places where it can win outright. That requires local campaigning, credible candidates, effective voter outreach and an understanding of how support is distributed among competing parties.
It must also account for tactical voting. Voters who oppose a particular party may decide to support another candidate they believe has a better chance of defeating it. Such behaviour can alter the result in closely contested constituencies, even if national polling remains broadly unchanged.
YouGov’s September 2026 analysis highlighted this problem for Reform. Its model projected that many of the party’s potential victories would be decided by narrow margins, leaving them vulnerable to tactical voting and changes in support during an election campaign. <Cite refs={[“turn832197search2”]}/>
The party therefore needs more than a high national polling figure. It needs to build durable local support in enough constituencies to secure a substantial number of MPs.
Immigration remains central to Farage’s strategy
Reform’s message continues to place immigration and border control at the centre of its political platform.
Farage has promised to stop small-boat crossings within the first 100 days of a Reform government and has advocated tougher measures against irregular migration. The party argues that successive governments have failed to deliver effective border enforcement and that a more decisive approach is required.
These policies have helped distinguish Reform from its competitors and have attracted voters who believe immigration has been poorly managed. The party also links its immigration proposals to broader concerns about housing, public services and the cost of government.
However, the proposals face questions about legal obligations, international cooperation and practical implementation. Preventing crossings, processing asylum claims and returning people to other countries involve different operational and legal requirements.
Reform must therefore explain not only what it intends to do but also how its policies would work, how much they would cost and what legal arrangements would be needed.
Its economic programme faces similar scrutiny. Promises to reduce taxes, cut waste and improve public services will require detailed plans explaining how spending decisions and revenue changes would fit together.
As the party seeks to present itself as a potential government, voters and opponents are likely to examine these proposals in greater detail.
Labour and the Conservatives face the challenge
Reform’s ambitions create pressure for both major established parties.
Labour must defend its record and persuade voters that its policies can improve living standards, public services and economic performance. Its political position will be influenced by the public’s assessment of government decisions, as well as developments in the economy and immigration.
The Conservatives face a different challenge. Reform has competed directly for voters who favour stricter immigration controls, lower taxes and a more confrontational approach towards the political establishment.
Conservative leader Kemi Badenoch has rejected a formal electoral alliance with Farage, arguing that the Conservatives should maintain their own identity. Farage has said that a pre-election deal is extremely unlikely while leaving open the possibility of discussions after an election. <Cite refs={[“turn114422news5″,”turn704575search1”]}/>
That division could have consequences in constituencies where the two parties compete for similar voters. If both stand candidates and split the vote, another party may benefit. But the scale of that effect would depend on local circumstances and voter behaviour.
Reform’s seat total will therefore be shaped partly by its own campaigning and partly by the strategies adopted by Labour, the Conservatives and other parties.
Building a party capable of governing
Winning a large number of seats would bring new responsibilities for Reform. A much larger parliamentary group would need experienced representatives, effective policy teams and systems capable of managing the demands of government or a substantial opposition.
Candidate selection would be particularly important. A national campaign requires hundreds of candidates who can communicate policy clearly, respond to scrutiny and represent their constituencies. Controversies involving individual candidates can distract from a party’s wider message, while internal disagreements can raise questions about organisational discipline.
Reform also needs to demonstrate that its policy proposals are sufficiently developed to withstand detailed examination. A party seeking to govern must be able to explain how it would implement its plans, manage public finances and respond to unexpected events.
Bull’s role as chairman places him within the organisational effort to prepare the party for that challenge. Farage, meanwhile, remains the central public figure around whom Reform has built much of its identity.
The relationship between strong leadership and a broader, professional organisation will be important if the party hopes to sustain its support through a lengthy election campaign.
The number that matters most
The available seat forecasts show that Reform has the potential to increase its parliamentary representation substantially compared with 2024, but they differ considerably on the scale of that advance. Electoral Calculus projected 95 seats, YouGov projected 123, and More in Common projected 147 in their respective September 2026 models. <Cite refs={[“turn832197search1″,”turn832197search2″,”turn832197search5”]}/>
Those differences underline why no single forecast should be treated as a definitive answer to how many MPs Reform will win. Polling can change, campaign events can shift opinion and constituency-level contests can produce results that national voting-intention figures do not fully capture.
For Bull and Farage, the immediate task is to turn ambition into organisation: recruit candidates, build local campaigning capacity, refine policy and persuade voters that Reform can deliver what it promises.
The chairman’s declaration that Reform intends to win the next general election signals the scale of the party’s ambitions. But the eventual number of seats will be determined by voters in individual constituencies, not by a leadership prediction.
Reform has established itself as a significant participant in Britain’s political contest. Whether that translates into dozens, more than a hundred or a still larger number of parliamentary victories remains an open question, and the answer will depend on how the political landscape develops before polling day.
