
Reform UK says it welcomes Labour’s new focus (Image: Getty)
Reform UK MPs have bullishly responded to claims Labour will ramp up its anti-Farage attacks amid a growing threat from the insurgent party.
The Sun reported that Labour is about to divert attention away from the Tories and towards Reform UK after a poll suggested Nigel Farage’s party threatens to take more Labour seats than Tory.
Labour Together, a think-tank with close links to Prime Minister Sir Keir Starmer, is now being turned into an anti-Farage campaign machine and will work with Downing Street to neutralise the Reform threat.
Jonathan Ashworth, the former shadow cabinet minister now heading up Labour Together, told The Sun: “Nigel Farage screeches like a banshee when put under scrutiny. 2025 is the year when we shine the torch on him.
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“He’s called for charges in the NHS and our polling at Labour Together show this to be his Achilles heel.

Former MP Jonathan Ashworth will head up the new attack unit (Image: Getty)
“While the Tories continue to slump, Labour Together is turning its firepower to helping Labour candidates take on and ultimately defeat Reform.”
Last week, Wes Streeting began the public assault on Reform, telling a conference Mr Farage is a threat to the NHS.
The Health Secretary warned: “I can’t think of a more potent antidote to Farage’s miserabilism than proving the cynics wrong and getting the NHS delivering world-class care. We can defeat Farage by turning around the NHS.
“The populist Right are coming for us. We need to be serious about beating them.”
Labour’s attacks will largely be focused on the party’s policy on NHS reform after Mr Farage cited France’s private insurance system as a better model.
Reform UK insists its policy would not change free at-the-point-of-use healthcare delivery in Britain but would involve more private sector involvement in the NHS.
In response to the briefings, Reform UK MPs and its chairman have boldly told Labour: “Bring it.”

Reform UK chairman Zia Yusuf simply replied ‘bring it’ (Image: Getty)
MP James McMurdock agreed with chairman Zia Yusuf, adding: “Bring it on.”
Ashfield MP Lee Anderson said: “Note to Labour: We’re waiting for you.”
Nigel Farage dismissed Labour’s new “stop Reform” strategy as ridiculous, warning: “If the Labour Party want to give me free publicity, I look forward to it with relish.”
On Sunday, a new poll from anti-Reform campaign group Hope Not Hate warned that Mr Farage is on course to win dozens of seats from Labour – many more than from the Conservatives.
The poll suggests Reform is on course to win 76 seats if an election were held now, though other polls this week suggest his party is set to win many dozens more than this.
Of these 76, 60 would be won from Labour in its Red Wall heartlands, as well as in Wales.
It warns Labour that just a tiny swing more to Reform would be enough to win another 76 Labour-held seats.
This week was the first week in which every poll saw Reform ahead of the Conservatives.
‘Bring It On!’ Reform MPs Deliver Defiant Reply as Labour Turns Its Fire on Nigel Farage
Reform UK MPs have struck a defiant tone in response to Labour’s intensifying criticism of Nigel Farage, insisting that their party is prepared to face a tougher political fight as the next general election approaches. The confrontation reflects a growing struggle over immigration, the economy and the future of Britain’s political landscape, with both parties attempting to persuade voters that their opponents cannot be trusted to deliver meaningful change.
For Farage, criticism from Labour provides an opportunity to reinforce his argument that Reform has become a serious challenger to the established political parties. His supporters maintain that the party’s focus on border control, taxation and public services addresses concerns that have been neglected for too long. Labour, meanwhile, has reasons to challenge Reform’s promises, question the practicality of its proposals and warn voters about the consequences of its programme.
The resulting exchange is more than a war of words between MPs. It represents a contest over which party can define the political debate and convince voters that its policies offer credible answers to the problems facing Britain.
Reform’s Defiant Message
The phrase “Bring it on!” captures the confrontational tone adopted by Reform supporters as the party faces growing scrutiny from Labour. Rather than retreating from criticism, Reform MPs have sought to portray attacks on Farage as evidence that the political establishment recognises the challenge posed by his movement.
Farage has built much of his political appeal around challenging established political assumptions. For years, he has argued that the Conservatives and Labour have failed to deliver on issues such as immigration and national sovereignty. Reform now wants to turn that longstanding message into a broader claim that it can replace the established parties as a governing force.
The party’s response to Labour’s criticism follows that approach. Its MPs can argue that the public should judge Reform on its proposals rather than on attacks from political opponents. They can also point to the fact that criticism alone does not answer the concerns raised by voters about public services, household costs and confidence in government.
Nevertheless, a combative message is only one part of political credibility. Reform must also explain how it would implement its promises, what those policies would cost and how it would handle the practical responsibilities of government.
For the party, the challenge is to ensure that confidence on the campaign trail is matched by detailed answers when its proposals are examined.
Labour’s Brexit Debate Gives Reform a New Target
One of the clearest examples of Farage’s confrontational approach came at a Reform rally in Doncaster on 1 October 2026. His “bring it on” challenge was directed at Andy Burnham after the Labour leader reopened discussion about Britain’s future relationship with the European Union. <Cite refs={[“turn967995search0″,”turn967995search3”]}/>
Burnham had promised to examine different options for the UK’s relationship with Brussels, including the possibility of closer economic ties. He subsequently acknowledged that the discussion could extend to rejoining the EU if public opinion supported that course.
Farage seized on the remarks, arguing that a renewed debate about European integration would give Reform an opportunity to challenge Labour, particularly in areas that voted to leave the EU in the 2016 referendum.
He described the prospect of rejoining the bloc as a reversal of Brexit and questioned whether closer integration would be compatible with Labour’s stated commitment to devolving power. His argument was that returning powers to European institutions could conflict with the principle of bringing decision-making closer to British communities. <Cite refs={[“turn967995search0″,”turn967995search3”]}/>
The dispute illustrates how Brexit remains politically significant a decade after the referendum. Although Britain formally left the EU in 2020, questions about trade, migration, regulation and economic cooperation continue to divide politicians.
For Reform, the issue allows Farage to return to one of the subjects most closely associated with his political career. For Labour, the challenge is to discuss potential economic benefits from closer cooperation without appearing to disregard the referendum result.
Neither side can settle the debate through slogans alone. Any proposal for a substantially different relationship with the EU would require detailed consideration of trade-offs, legal arrangements and the political mandate needed to implement it.
Labour’s Counterattack on Reform
Labour has its own reasons for challenging Farage. As Reform seeks to establish itself as a credible alternative government, its spending commitments, immigration proposals and approach to public services are likely to attract greater scrutiny.
The government can argue that opposition parties must explain how their promises would work in practice, rather than simply criticise existing policy. Reform’s pledges on immigration, taxation and energy therefore create questions about costs, legal constraints, staffing and implementation.
Immigration is a particularly important example. Reform has promised to stop small-boat crossings within the first 100 days of a government, but turning that pledge into an operational plan would require more than a political announcement. It would involve decisions about enforcement, asylum processing, international cooperation and the treatment of people seeking protection.
Similarly, promises to reduce taxes or energy bills must be examined alongside their potential effects on public finances and government investment.
Labour’s criticism can be understood as an attempt to make those questions central to the political debate. Reform, in turn, can portray such scrutiny as an effort by established politicians to discredit a challenger.
Voters need not accept either interpretation automatically. The relevant test is whether each party provides evidence, transparent costing and workable proposals.
The Conservatives Are Also Under Pressure
The struggle over Reform’s position is not confined to Labour. The Conservatives are competing with Farage for voters who want tougher immigration controls and a different approach to government.
At the Conservative Party conference in October, Kemi Badenoch rejected the idea of a pre-election alliance with Reform. She also told Sky News that she would prefer another election to making a deal with Farage’s party if the result produced a hung parliament. <Cite refs={[“turn967995search2”]}/>
That position highlights the difficult choices facing the right of British politics. Reform wants to build its own support and challenge the Conservatives directly, while Badenoch is seeking to persuade voters that the Conservative Party remains an independent alternative.
The competition could influence how both parties present their policies. Reform has an incentive to emphasise the differences between itself and the Conservatives, while the Tories must explain why voters who have become disillusioned with them should return.
Any future cooperation would also raise questions about leadership, policy compromises and the expectations of each party’s supporters.
For now, the public disagreement makes clear that neither party is willing to assume that the other should automatically be treated as an ally.
Can Reform Turn Confrontation Into a Governing Programme?
Farage’s political style is built around direct challenges to opponents and the presentation of Reform as a movement willing to confront established institutions. That approach can help a party attract attention and make its priorities clear.
But governing requires a different set of skills. A government must manage budgets, deliver services, pass legislation and respond to unexpected events. It must also explain difficult decisions when competing priorities mean that not every promise can be fulfilled immediately.
Reform’s growth therefore brings a more demanding set of expectations. Supporters may welcome the party’s willingness to challenge Labour and the Conservatives, but they will also want to know what would change if Reform entered government.
The same standard applies to Labour. Criticising Farage is not a substitute for demonstrating progress on public services, living standards, immigration management and economic growth.
Political competition is most useful when it forces parties to explain their choices and defend their records. It is less informative when the debate becomes solely a contest of insults.
A Battle Over Britain’s Political Direction
The “bring it on” message captures the combative mood of the current contest, but the underlying issues are more substantial than a clash between politicians.
Brexit remains a dividing line over Britain’s relationship with Europe. Immigration continues to raise questions about border enforcement, asylum obligations and the country’s economic needs. Taxation and public spending require decisions about how government priorities should be funded.
Labour, Reform and the Conservatives offer different answers to these questions, and their proposals deserve scrutiny on their merits. Farage’s supporters argue that the established parties have failed to respond adequately to public concerns. His opponents question whether Reform’s pledges are practical and whether the party has demonstrated that it can govern effectively.
The debate will continue as the parties prepare for the next general election, with speeches and rallies providing opportunities to frame the issues for voters.
Ultimately, the most important measure will not be which side delivers the sharpest retort. It will be which proposals can be explained clearly, implemented lawfully and assessed against evidence.
Farage has made confrontation a prominent part of Reform’s campaign, while Labour is seeking to challenge the party’s credibility and defend its own approach. Their exchanges will shape the political conversation, but voters will have to decide whether either side’s arguments offer convincing answers to the problems facing Britain.
