
The Conservatives and Reform have both seen their support drop in the latest polling, as Labour continue to increase their support.
Whilst Reform have been in polling free-fall for weeks now, the Tories had seemingly been benefitting from this with a polling bounce in the wake of their party conference that had seen them move into second in the polls.
Well, it looks like the Conservative Party revival is over.
YouGov’s latest Westminster voting intention poll saw support for Kemi Badenoch’s party drop by three points on the week before.
Thanks to Reform’s support falling by a point, the Tories have managed to hold onto second in YouGov’s poll – but the party are now just one point ahead of their turquoise rivals on the right.
Of course, with both right-wing party’s losing support, Labour would only need to stand still to increase their lead at the top.
But they’re doing even better than that, with the party continuing to see its support increase, almost four months into Andy Burnham’s premiership.
With a one-point jump in support, Labour has now hit the highest level with YouGov since the pollster restarted its voting intention tracker in January 2025.
YouGov’s polling comes the day after Deltapoll’s latest figures showed a very similar drop in support for both Reform and the Tories, although they have Reform in second still.
Deltapoll also recorded an increase in support for Labour…
Reacting to the polling on social media, political commentator Dan McGowan said it was evidence that Reform are “in dire straits.”
“Being mired in sleaze, crime and racism is not very endearing to the public it turns out,” he wrote.
Others wondered if there was any link between the drop in support for right-wing parties in the UK and the embarrassing midterms results Donald Trump’s Republicans had just suffered.
Tories AND Reform Fall Away as Labour Hit New High in Latest YouGov Poll
British politics has witnessed another significant shift in public opinion after a new YouGov poll revealed that Labour has reached its highest level of support since the polling organisation restarted its voting intention tracker in January 2025. At the same time, both the Conservative Party and Reform UK have experienced declines, raising fresh questions about the changing balance of political support in the United Kingdom.
The latest survey, conducted on 8–9 November 2026 for The Times and Sky News, puts Labour on 27 per cent, giving the governing party a six-point lead over its nearest rival. The Conservatives stand at 21 per cent, while Nigel Farage’s Reform UK has fallen to 20 per cent.
The figures represent a notable development for Prime Minister Andy Burnham’s government. After a period of political uncertainty and considerable public dissatisfaction with the traditional parties, Labour appears to have regained some ground.
However, the latest results also present challenges for the Conservatives and Reform UK, both of which have attempted to establish themselves as credible alternatives to Labour.
According to YouGov, the survey included 2,437 adults aged 18 and over living in Great Britain. The results indicate that Labour’s recovery is continuing, while Reform’s support has fallen to its joint-lowest level since the tracker restarted.
Labour Reaches a New Polling High
Labour: 27%
Labour’s latest polling result is particularly significant because it represents the highest lead recorded by the party in YouGov’s tracker since January 2025.
The party has experienced a considerable change in its political fortunes over recent months. Earlier in 2026, Labour’s polling position was much weaker, with support averaging approximately 18 per cent during the first half of the year.
The latest figures suggest that the party has managed to reverse some of that decline.
One important factor in this political development is the arrival of Andy Burnham as Prime Minister. His leadership has coincided with a period of changing public attitudes towards the major political parties.
Labour’s support has increased as voters reassess their political preferences and consider the government’s approach to the economy, public services and national priorities.
The increase should nevertheless be interpreted carefully. A polling lead does not necessarily mean that voters are fully satisfied with the government, nor does it guarantee that Labour will maintain its current position.
What the figures demonstrate is that Labour has strengthened its position in this particular survey and has achieved a new high within YouGov’s current tracking series.
Conservatives Suffer a Three-Point Decline
Conservatives: 21%
The latest figures are also disappointing for Conservative leader Kemi Badenoch.
After experiencing a period of improved polling performance, the Conservatives have lost three percentage points compared with the previous YouGov survey conducted on 1–2 November.
In that earlier poll, the Conservatives stood at 24 per cent, their highest level since YouGov restarted its tracker in January 2025.
Their latest position of 21 per cent suggests that the recent improvement may not yet represent a sustained recovery.
For Badenoch, the challenge is to persuade voters that the Conservative Party has a convincing political and economic alternative to Labour.
The party continues to face questions about its previous record in government, its economic policies and its ability to reconnect with voters who have moved towards Reform UK.
The decline also highlights the difficulty of competing with two different political forces: Labour on the centre-left and Reform UK on the right.
Although the Conservatives remain narrowly ahead of Farage’s party in this particular poll, the one-point difference demonstrates how closely the two parties are competing for support.
Reform UK Falls to Its Joint-Lowest Polling Level
Reform UK: 20%
Perhaps the most significant development for the political right is the continued decline in support for Reform UK.
Nigel Farage’s party has fallen to 20 per cent, matching its joint-lowest result since YouGov restarted its voting intention tracker in January 2025.
For a party that previously enjoyed a leading position in several national opinion polls, the latest result represents a considerable change.
Reform UK had built its popularity around dissatisfaction with mainstream politics, particularly concerning immigration, economic pressures and public confidence in government institutions.
However, maintaining support has become increasingly challenging.
The party has faced controversy surrounding political donations, questions about internal discipline and criticism following undercover investigations into the conduct and comments of some activists.
The £5 million donation from cryptocurrency businessman Christopher Harborne has also attracted considerable attention, particularly regarding questions about political transparency and parliamentary reporting requirements.
Farage has rejected suggestions that he deliberately breached parliamentary rules, but the controversy has contributed to wider scrutiny of the party.
Another challenge comes from competition on the political right. Restore Britain, founded by former Reform MP Rupert Lowe, has attracted attention among some voters dissatisfied with Farage’s party.
In the latest YouGov survey, Restore Britain stands at 3 per cent.
Although this is a relatively small share of the national vote, it illustrates the increasingly fragmented nature of Britain’s political right.
Latest YouGov Poll: How Do the Parties Compare?
The voting intention figures from 8–9 November 2026 are as follows:
|
Political party |
Voting intention |
|---|---|
|
Labour |
27% |
|
Conservatives |
21% |
|
Reform UK |
20% |
|
Liberal Democrats |
12% |
|
Green Party |
10% |
|
Restore Britain |
3% |
|
SNP |
3% |
|
Plaid Cymru |
1% |
|
Others |
2% |
Source: YouGov, survey conducted 8–9 November 2026, sample of 2,437 adults in Great Britain.
The figures reveal several important developments.
-
Labour leads the Conservatives by six percentage points.
-
Labour is seven points ahead of Reform UK.
-
The Conservatives are just one point ahead of Reform UK.
-
The Liberal Democrats have increased to 12 per cent.
-
The Green Party remains unchanged at 10 per cent.
The difference between Labour and the two main parties on the right is particularly notable. While Labour has gained one percentage point, both the Conservatives and Reform UK have lost support compared with the previous survey.
What Is Behind Labour’s Recovery?
There are several possible explanations for Labour’s improving polling position.
One factor is changing public perceptions of political leadership. Voters who previously expressed dissatisfaction with the direction of British politics may now be reassessing the government’s approach under Andy Burnham.
Leadership can have a considerable influence on public opinion, particularly when voters are looking for a change in political style and priorities.
Economic issues are another important consideration.
The cost of living, housing affordability, taxation, employment and the performance of public services remain central concerns for British households.
If voters believe that the government is addressing these problems, Labour may benefit. However, continued economic difficulties could create new challenges for the party.
Another possible factor is the declining popularity of Reform UK.
Some voters who previously supported Farage may be reconsidering their political preferences. Nevertheless, the available polling figures do not establish precisely where former Reform supporters are moving.
It would therefore be premature to conclude that all of Labour’s improvement comes directly from Reform’s decline.
The political situation is more complicated, with different parties competing for support among voters with different priorities.
Is Nigel Farage Facing a New Political Challenge?
For Nigel Farage, the latest figures raise important questions about the future direction of Reform UK.
His political success has largely depended on presenting himself as an outsider willing to challenge established political institutions.
That strategy helped Reform attract voters who felt disappointed by the Conservatives and dissatisfied with Labour.
However, the responsibilities and expectations facing the party have changed as its political influence has increased.
Voters may now expect more than criticism of the government. They may want detailed economic proposals, experienced candidates and evidence that the party can operate effectively as a national political organisation.
Farage must also contend with the challenge of maintaining internal discipline and managing controversies that could affect public confidence.
The decline to 20 per cent does not mean Reform UK has disappeared as a significant political force. Nevertheless, it demonstrates that the party’s earlier polling strength cannot be taken for granted.
What Does This Mean for Britain’s Political Future?
The latest YouGov survey illustrates how quickly Britain’s political landscape can change.
Labour’s recovery, the Conservatives’ decline and Reform UK’s weaker performance all suggest that voter preferences remain unsettled.
For the Conservatives, the immediate challenge is to prevent further losses and establish a clearer political identity.
For Reform UK, the priority is to convince supporters that the party can translate its political message into credible policies and effective organisation.
For Labour, the challenge is different. A stronger polling position brings greater expectations, and the government must demonstrate that its policies can deliver tangible improvements in people’s lives.
It is also important to remember that voting intention polls are not election results. They provide a snapshot of public opinion among a sample of voters at a particular time. Individual surveys contain statistical uncertainty and cannot determine the eventual outcome of a general election.
Conclusion
The latest YouGov poll represents an important moment in British politics. Labour has reached 27 per cent, its highest level in the organisation’s tracking series since January 2025, while the Conservatives have fallen to 21 per cent and Reform UK has slipped to 20 per cent.
For Andy Burnham, the figures provide evidence of an improving polling position after a difficult period for Labour.
For Kemi Badenoch, the Conservative decline raises questions about whether her party can maintain its recent recovery.
For Nigel Farage, Reform UK’s latest result highlights the difficulties of sustaining political momentum amid growing scrutiny and competition on the right.
The most striking feature of the survey is that Labour’s improvement has coincided with declining support for both major parties on the political right.
Whether this represents a lasting transformation or simply another temporary movement in public opinion remains to be seen.
One thing is clear: Britain’s political landscape remains highly competitive, and the latest figures show that no party can assume that its supporters will remain loyal indefinitely.
