House hunters could find their budget stretches much further just by looking in a different town.
A new comparison has revealed where property prices are most within reach of local earners.
Homes in 36 British towns were valued at less than twice annual household earnings, according to Zoopla’s research covering 929 towns.
Shildon in County Durham topped the affordability ranking, with its average property value at £73,600. This is equivalent to 1.15 times the combined annual earnings of two full-time workers.
Across Britain, the average home was valued at £299,100, or 4.3 times annual household earnings.
The ranking compares property values with local earnings, rather than judging affordability on house prices alone.
Scotland accounted for 23 of the 36 towns below the twice-earnings threshold.
Eight were in the North East, four in the North West and one in Wales, highlighting the concentration of more affordable homes in Scotland and northern England.
Britain’s most affordable locations by area
The most affordable locations in the nations and regions covered, ranked by their price-to-income ratio, were:
- Shildon, County Durham, North East: Average property value of £73,600, or 1.15 times household earnings.
- Fraserburgh, Aberdeenshire, Scotland: Average property value of £116,000, or 1.59 times household earnings.
- Workington, Cumberland, North West: Average property value of £114,900, or 1.65 times household earnings.
- Ferndale, Rhondda Cynon Taf, Wales: Average property value of £116,200, or 1.82 times household earnings.
- Kingston upon Hull, Yorkshire and the Humber: Average property values of 2.16 times household earnings.
- Stoke-on-Trent, West Midlands: Average property values of 2.64 times household earnings.
- Ilkeston area, Derbyshire, East Midlands: Average property value of £192,100, or 2.70 times household earnings.
- Great Yarmouth, East of England: Average property values of 2.72 times household earnings.
- Dover, South East: Average property value of £206,300, nearly three times household earnings.
- Bideford, South West: Average property values of 3.35 times household earnings.
- Tower Hamlets, London: Average property value of £455,200, or 4.91 times the combined annual earnings of two full-time workers.
Even in the South West’s most affordable town, Bideford, the average home was worth more than three times annual household earnings.
In London, Tower Hamlets was the most affordable borough, although its ratio remained above the British average.
Mortgage costs still matter
Slower house price growth has helped improve affordability, but higher mortgage rates mean buyers may not see the full benefit in their monthly repayments.
Richard Donnell, executive director at Zoopla, said: “House prices have been rising more slowly than incomes, helping to improve housing affordability, but higher mortgage rates continue to offset some of these gains by increasing the monthly cost of buying a home.”
Mr Donnell noted that affordability varied widely by location, with towns across northern England and Scotland offering better value compared with local wages.
However, lower property prices do not automatically make buying straightforward.
He said: “Access to employment, deposits and mortgage costs remain important considerations.”
Buyers currently have more properties to choose from than a year ago, alongside greater scope to negotiate on asking prices, particularly across southern England, Mr Donnell said.
He encouraged prospective buyers to review their budgets and consider homes in nearby areas.
Mr Donnell added: “Expanding a search to neighbouring towns could make a meaningful difference to their buying options.”
Zoopla’s analysis included only postal towns containing at least 5,000 homes.
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Britain’s Most Affordable Places to Buy a Home Revealed – With Property Prices Starting at Just £73,600
Buying a home has become an increasingly difficult ambition for millions of people across Britain, as high property prices, mortgage costs and the rising cost of living continue to put pressure on household finances.
For many first-time buyers, getting onto the property ladder can feel almost impossible. Saving enough money for a deposit while paying rent and covering everyday expenses remains a significant challenge.
However, new research has revealed that some parts of Britain still offer surprisingly affordable opportunities for people hoping to purchase their own property.
According to a new analysis by property website Zoopla, Shildon in County Durham has emerged as Britain’s most affordable town for buying a home, with a typical property valued at just £73,600.
The findings are particularly striking when compared with the national picture, where a typical home across the 929 towns analysed is valued at approximately £299,100.
The research suggests that buyers willing to look beyond expensive cities and traditional property hotspots could find considerably better value in northern England and Scotland.
But where exactly are Britain’s cheapest places to buy a house, and what makes these locations so affordable?
Shildon Takes the Top Spot With Homes Costing Just £73,600
Shildon, a historic town in County Durham, has secured first place in Zoopla’s latest affordability rankings.
A typical home in the town is valued at approximately £73,600, making it the cheapest location in the research.
The figure represents just 1.15 times the combined annual earnings of a typical two-person working household, estimated at £64,000.
This makes Shildon significantly more affordable than the national average.
The town has a long industrial history, particularly associated with Britain’s railway industry.
It is also home to Locomotion, a railway museum that celebrates the development of the country’s railway heritage.
Although Shildon may not offer the same employment opportunities or amenities as major cities, its relatively low property prices could make it attractive to buyers looking for an affordable place to settle.
For someone struggling to save for a property in London or the South East, the difference is considerable.
A home that might cost several hundred thousand pounds elsewhere could be available for a fraction of that price.
County Durham Dominates Britain’s Three Cheapest Towns
Shildon is not the only affordable location in County Durham.
The research identifies three towns in the county among Britain’s cheapest places to purchase a property.
1. Shildon – £73,600
Shildon takes the number one position, with typical property values of just £73,600.
2. Ferryhill – £91,500
Ferryhill occupies second place, with homes valued at approximately £91,500.
The former mining town offers another relatively affordable option for buyers seeking property in the North East.
3. Peterlee – £96,500
Peterlee completes the top three, with a typical property valued at £96,500.
The town was developed as a post-war new town to provide housing for communities connected to the East Durham mining industry.
All three locations have something important in common: property prices remain below £100,000 according to the Zoopla analysis.
These figures are particularly significant at a time when many first-time buyers struggle to find suitable properties within their budgets.
Scotland Features Heavily Among the Cheapest Locations
Although County Durham dominates the top three, Scotland accounts for a substantial proportion of Britain’s most affordable towns.
Six Scottish locations appear in the national top ten.
These include traditional coastal communities, former industrial towns and places with long histories connected to fishing and manufacturing.
The most affordable Scottish locations include:
- Fraserburgh – £116,000.
- Irvine – £114,800.
- Peterhead – £120,600.
- Ardrossan – £116,900.
- Methil – £116,400.
- Saltcoats – £119,600.
Fraserburgh, a historic fishing port in Aberdeenshire, is Scotland’s leading location in the rankings.
Irvine in North Ayrshire is also particularly affordable, with typical property values of approximately £114,800.
These locations demonstrate that buyers do not necessarily need to move to England to find relatively inexpensive housing.
However, potential buyers should consider employment opportunities, transport connections and access to services before making a decision.
Workington Offers Affordable Homes in the North West
Workington in Cumbria is another location attracting attention.
With typical property values of approximately £114,900, it is the North West’s most affordable town in the national rankings.
The coastal town has a history connected to coal mining and steel production.
Its position on the west coast provides access to attractive countryside and coastal surroundings.
For people who enjoy outdoor activities, the surrounding region offers opportunities to explore the Lake District and other parts of Cumbria.
However, buyers should examine local employment opportunities and commuting distances carefully.
A cheap property does not automatically mean a cheap lifestyle if travelling to work requires substantial additional expenditure.
Britain’s Ten Most Affordable Towns
The Zoopla research compared typical property values with local household earnings across 929 towns.
Here are the ten most affordable locations identified:
| Town | Region | Typical home value |
|---|---|---|
| Shildon | North East | £73,600 |
| Ferryhill | North East | £91,500 |
| Peterlee | North East | £96,500 |
| Fraserburgh | Scotland | £116,000 |
| Irvine | Scotland | £114,800 |
| Peterhead | Scotland | £120,600 |
| Ardrossan | Scotland | £116,900 |
| Workington | North West | £114,900 |
| Methil | Scotland | £116,400 |
| Saltcoats | Scotland | £119,600 |
The figures show how dramatically property affordability can vary between different parts of Britain.
The North East and Scotland are particularly well represented, while more expensive southern regions are largely absent from the top ten.
Why Are Houses So Much Cheaper in These Areas?
There are several reasons why property prices vary so significantly across Britain.
One of the most important factors is the local employment market.
Areas with fewer high-paying jobs often experience lower demand for expensive properties.
By comparison, cities with strong employment opportunities, major financial centres and large populations tend to attract more buyers.
London provides a clear example of this difference.
The capital offers extensive employment opportunities and excellent transport connections, but property prices remain far beyond the reach of many ordinary households.
Historical economic changes also play an important role.
Some of Britain’s cheapest towns were once important centres of coal mining, steel production or manufacturing.
As these industries declined, many communities experienced economic changes that affected employment, population growth and housing demand.
The result is a property market where homes can remain considerably cheaper than the national average.
However, affordability should not be judged by house prices alone.
Buyers also need to consider wages, local services, transport costs, energy efficiency and the condition of individual properties.
Buying a Cheap House Does Not Always Mean Lower Costs
Although the prospect of buying a property for less than £100,000 may sound attractive, there are important considerations before making a purchase.
Older properties may require substantial repairs, particularly if they have not been modernised for many years.
Potential buyers should pay particular attention to:
- Roof condition and structural stability.
- Damp, insulation and ventilation.
- Heating systems and energy efficiency.
- Local transport and employment opportunities.
- Council tax and ongoing maintenance costs.
- Mortgage availability and property valuation.
A property that appears inexpensive could eventually become an expensive investment if major repairs are required.
Buyers should also obtain an appropriate survey before completing a purchase.
The cheapest property is not necessarily the best financial decision.
Higher Mortgage Rates Continue to Affect Buyers
Despite the relatively attractive property prices in some northern towns, mortgage affordability remains a challenge.
Zoopla’s analysis highlights that slower house price growth relative to household earnings has helped improve affordability in certain locations.
However, higher mortgage rates continue to increase monthly repayments.
This means that buyers must consider not only the purchase price but also the total cost of borrowing.
For example, a property priced at £73,600 may appear affordable compared with a home costing £250,000.
But the deposit, mortgage interest, legal fees, insurance and maintenance expenses must all be included in the overall calculation.
First-time buyers should also investigate whether they qualify for available mortgage products and government-supported schemes.
The South East Remains Among Britain’s Least Affordable Regions
While northern England and Scotland dominate the affordable property rankings, the situation is very different in the South East.
Zoopla’s research identifies some of the least affordable towns in the region, including Chalfont St Peter, Beaconsfield and Esher.
In these locations, typical house prices can exceed ten times the combined annual earnings of a two-person household.
London also remains particularly expensive.
The contrast highlights the enormous geographical divide in Britain’s housing market.
For buyers who are able to work remotely or do not need to live close to major southern employment centres, relocating could potentially provide significant savings.
However, moving hundreds of miles away from family, friends and established employment arrangements is not a decision that should be taken lightly.
What Does the Research Mean for First-Time Buyers?
The latest figures provide some encouragement for people who believe homeownership is becoming increasingly unattainable.
Although property prices remain high in many parts of Britain, the research demonstrates that affordable opportunities still exist.
Shildon, Ferryhill and Peterlee offer some of the lowest typical property values in the country.
Meanwhile, Scotland and the North West provide further options for buyers prepared to consider locations outside the traditional housing hotspots.
The most important lesson is that buyers should research the wider market rather than concentrating exclusively on major cities.
Comparing property prices with local earnings can provide a much clearer picture of affordability.
It is also worth looking at neighbouring towns, where similar properties may be available at different prices.
Conclusion: Could Britain’s Cheapest Towns Offer a Way Onto the Property Ladder?
The latest Zoopla research has revealed a striking difference between Britain’s most and least affordable housing markets.
With typical property values starting at just £73,600 in Shildon, some northern towns offer opportunities that would be almost unimaginable in many parts of southern England.
Ferryhill and Peterlee also feature among the cheapest locations, while Scotland accounts for six of Britain’s ten most affordable towns.
For first-time buyers struggling with expensive housing markets, these findings could encourage a fresh look at where homeownership might be possible.
Nevertheless, low property prices should always be considered alongside employment prospects, transport links, local amenities and the condition of individual homes.
Buying a house is one of the biggest financial decisions most people will ever make.
The cheapest location may not necessarily be the right location, but Britain’s latest affordability rankings show that there are still places where getting onto the property ladder may be considerably more achievable.
For many aspiring homeowners, discovering those opportunities could be the first step towards finally owning a home.
