https://www.youtube.com/watch?v=wL_vGDcj0qc

The collection of products is “each inspired by her long-lasting love of cooking, entertaining, and hostessing with ease”, according to As Ever. “This curated collection has been crafted to elevate your everyday and inspire moments of joy,” it said.

Meghan moved back to the UK in August with Prince Harry and their two children, Archie and Lilibet. The Duchess is reportedly considering a return to acting now she is on British soil, with rumours that she would love to land a West End role. Some sources believe she aims to use this time to build her personal brand in the UK.

Netflix initially backed the brand and tied it closely to her cooking show. But in March 2026, As Ever and Netflix parted ways. It followed the poor viewership of her With Love, Meghan, which ran for two series and a Christmas special. The first series did not reach the streaming service’s top 300 most popular shows in the first half of 2025.

After the contract ended last summer, it was replaced by a ‘first look deal’ that gives Netflix first dibs on any new shows proposed by Meghan and the Duke of Sussex.

Meghan Markle ‘Will Sell As Ever Products in UK’ – Full List Including £50 Candles

Meghan Markle’s lifestyle brand, As Ever, is reportedly preparing to enter the British market, bringing a selection of premium home and pantry products to customers in the UK for the first time. The anticipated launch includes scented candles costing around £50, tins of tea priced at approximately £11 and limited-edition leather bookmarks featuring phrases written in Meghan’s handwriting.

The reported expansion would mark a new stage for the Duchess of Sussex’s business, which has developed from a lifestyle concept associated with cooking, entertaining and home comforts into a wider range of products. However, the precise launch date and final list of items available to British customers have yet to be confirmed. <Cite refs={[“turn699289search0″,”turn699289news2”]}/>

The announcement has attracted attention not only because of Meghan’s royal connections but also because of the prices attached to some of the products. The £50 candle, in particular, is likely to prompt discussion about the market for luxury lifestyle goods at a time when many households remain conscious of everyday spending.

Here is a closer look at the products expected to feature in the UK launch, the items that may initially be excluded and what the expansion could mean for As Ever.

1. Scented Candles – Around £50

The most expensive individual item highlighted in reports about the anticipated British range is a scented candle priced at approximately £50.

In the United States, As Ever’s signature candles retail for $64, equivalent to around £48 at the exchange rate used in the report. The collection includes fragrances built around combinations of floral, woody and aromatic notes.

Among the products available on the brand’s US website are candles featuring amber, water lily and sandalwood, as well as blends incorporating water lotus, California poppy, Moroccan mint and cardamom. The exact selection intended for UK customers has not been confirmed. <Cite refs={[“turn699289search1″,”turn699289search10”]}/>

Candles have become a familiar feature of the premium home-fragrance market, where brands often sell products as part of a wider lifestyle experience rather than simply as sources of light or fragrance.

For As Ever, the appeal lies in connecting everyday routines with the brand’s emphasis on creating a welcoming home. Whether British shoppers consider the price worthwhile will depend on their preferences, expectations of quality and willingness to pay for a product associated with a celebrity brand.

The reported £50 price point would place the candles firmly in the premium segment rather than the everyday budget category.

2. Tins of Tea – Around £11

Tea is another product expected to feature in the UK range, with individual tins reportedly priced at approximately £11.

The brand’s American website lists several herbal blends, including lemon and ginger, peppermint and hibiscus. These products are marketed around relaxation, flavour and everyday rituals. It remains unclear exactly which varieties will be available when the UK shop opens.

Tea has a particularly familiar place in British culture, making it a potentially natural fit for a lifestyle brand focused on hosting and home routines. But the UK market is also highly competitive, with supermarkets, independent tea merchants and premium brands offering a wide variety of blends at different price points.

As Ever will therefore need to persuade customers that its products offer something distinctive, whether through flavour, presentation, gifting appeal or the identity of the brand itself.

For fans of Meghan, the products may have an additional attraction because they offer a tangible connection to her lifestyle business. Other shoppers may judge them primarily on taste and value.

3. Limited-Edition Leather Bookmarks – Around £15

The anticipated UK collection is also expected to include limited-edition bookmarks made in the UK and featuring phrases in Meghan’s handwriting.

One previously released design featured the words “Fell Asleep Here”. A later navy version carried the phrase “It Only Gets Better” in gold lettering. Reports have placed the prices of the bookmarks at around £13–£15, depending on the edition. <Cite refs={[“turn699289news3″,”turn699289news8”]}/>

Compared with the candles, the bookmarks are smaller and less expensive, potentially appealing to customers looking for a modest gift or a collectible item associated with the Duchess.

Their presentation is central to their appeal. Rather than functioning solely as practical accessories, the products are positioned as keepsakes with a personal message and a carefully chosen design.

Limited-edition products can also attract attention when their availability is restricted. However, a reported launch in Britain does not guarantee that every earlier design will be restocked or offered to UK customers.

The exact designs, quantities and availability for the British market remain to be confirmed.

4. Meghan’s Signature Fruit Spreads and Jam

One of As Ever’s best-known product categories is its range of fruit spreads, including raspberry spread, strawberry spread and orange marmalade.

These products are closely associated with Meghan’s interest in cooking and entertaining and featured prominently in the brand’s earlier identity. The American online shop lists individual spreads as well as gift boxes and assorted collections. <Cite refs={[“turn699289search1″,”turn699289search10”]}/>

However, the spreads are not expected to be part of the initial UK offering, according to the report. Food import and export requirements have been cited as the reason for their exclusion.

That does not necessarily mean the products will never be available in Britain. It means that the anticipated launch is expected to begin with a more limited range while the relevant requirements and arrangements are considered.

Food products can involve additional rules concerning ingredients, labelling, safety and import procedures. Any future British availability would depend on the arrangements made by the business and the requirements that apply to the products.

The absence of the spreads could be notable for customers who associate As Ever most strongly with Meghan’s cooking and entertaining content.

5. Edible Flower Sprinkles – Not Expected Initially

Another product reportedly excluded from the initial UK range is As Ever’s edible flower sprinkles, which featured in Meghan’s Netflix lifestyle series, With Love, Meghan.

The product is designed to decorate food and drinks with edible floral ingredients, adding a decorative element to desserts and entertaining. It fits the brand’s emphasis on presentation and making ordinary occasions feel special.

The reported restrictions affecting the UK launch mean that British shoppers should not assume the sprinkles will be available alongside the candles, tea and bookmarks.

As with the fruit spreads, their future availability has not been established. The position may depend on product-specific requirements and the company’s plans for the British market.

For now, the reported exclusions underline that an international expansion does not necessarily involve transferring an entire American product catalogue unchanged into another country.

6. Why Is As Ever Expanding Into Britain?

The reported move comes as Meghan’s business continues to develop beyond its original US market. As Ever was created around the Duchess’s interests in cooking, gardening, entertaining and home life, with products intended to reflect those themes.

Expanding into Britain would give the company access to a new group of potential customers and allow it to test demand outside the United States.

The commercial opportunity is clear in principle: a recognisable public figure can attract attention to a new market, while a carefully selected range can introduce customers to a brand without requiring every product to launch at once.

Nevertheless, publicity and long-term commercial success are not the same thing. The company will need to establish distribution, customer service, delivery arrangements and pricing that work for British buyers. It will also need to compete with established retailers and other premium lifestyle businesses.

A successful launch would depend on more than Meghan’s celebrity status. Product quality, repeat purchases, availability and customer satisfaction would all influence whether the brand develops a lasting presence in the UK.

7. Will British Shoppers Pay Premium Prices?

The reported prices are likely to become a talking point, particularly for the candles at around £50.

For some customers, a premium candle or a limited-edition bookmark may be an occasional treat or a gift purchase. Others may see similar products elsewhere for considerably less and decide that the extra cost is not justified.

Neither response is unusual in the lifestyle market. Brands frequently sell products at different price levels, and consumers weigh design, ingredients, craftsmanship, presentation and reputation differently.

Meghan’s public profile may encourage people to explore the collection, but it could also bring greater scrutiny of prices and marketing claims. Customers will ultimately decide whether the products deliver the experience they expect.

It is also worth distinguishing between the reported US prices converted into pounds and confirmed British retail prices. Exchange rates, taxes, shipping, distribution costs and the final commercial arrangements can affect what customers actually pay.

Until the UK launch details are announced, the figures should be treated as indicative rather than a definitive price list.

A New Chapter for Meghan’s Lifestyle Brand

The anticipated UK expansion represents a potentially important development for As Ever. The initial range is expected to focus on premium candles, tea and limited-edition bookmarks, while familiar products such as fruit spreads and edible flower sprinkles may be absent at launch.

The combination of practical household goods and gift-oriented items reflects the brand’s broader emphasis on home life, entertaining and small everyday rituals.

For Meghan, the challenge will be turning public attention into a sustainable business in a market where consumers have plenty of alternatives. For shoppers, the decision will come down to whether the products, presentation and prices match their expectations.

The UK launch date and final selection remain unconfirmed. Until the company releases those details, the reported list offers a preview of what British customers may be able to buy, rather than a guarantee that every item will appear.

One thing is clear: with candles expected to cost around £50 and tea tins approximately £11, As Ever is positioning at least part of its anticipated British range towards customers willing to pay a premium for lifestyle products. Whether that positioning proves successful will depend on the response once the collection becomes available.

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